Low cost, high value
I was recently sent this great piece of content, advertising the release of Guardians of the Galaxy 2 on Blueray. It feels heavily influenced by the seminal Kung Fury and its accompanying music video and even features The Hoff!
I was particularly enamoured by the way it utilises the cast of the film to make something unique. Most Blueray releases are announced by a cut down of the film with a call to action slapped on the end so seeing the advertising budget being put into something with its own merit was really heartening. This is branded entertainment done right!