KASH
Film Content Creative & Production

Insight

- Our thoughts about brands, film, marketing and more.

Advocacy marketing

We crafted a series of branded content films to generate excitement across Casio’s social media channels. Afterwards, we utilised some of the genuine moments we’d captured and blended them with interview to create some powerful advocacy marketing content. The best Advocacy Marketing comes from real excitement about a brand which is why it’s important to select your advocates carefully. Another good rule of thumb is to ensure you tell your advocate’s story first and that your benefits are brought to life through their honest experience.

Phil Good