KASH
Film Content Creative & Production

Insight

- Our thoughts about brands, film, marketing and more.

Reflection

I just got back from a three-week break in Sri Lanka, travelling from Colombo up through the tea districts and down to a cinnamon plantation off the Southern coast will right most wrongs! I’d thoroughly recommend it, it’s a beautiful country!

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Phil Good
Are you Content Marketing?

I’ve just watched a great documentary from the Content Marketing Institute that crystallised many of the thoughts and discussions we’ve been having around our office over the past few years. If you are doing or thinking of doing Content Marketing I strongly urge you to watch it.

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Phil Good
Gathering momentum

We popped down to a meeting of the Momentum media team recently. They had huge success during the recent election campaign garnering over 7 million organic views largely through clipping (snatching clips of other content and cutting it with on screen messaging), one minute articles and features. 

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Phil Good
Evolution of Form #2: Length Matters

A couple weeks back I talked about the “format revolution”, borne from cheap, fast, easily accessible data. It’s a revolution that’s enabled an explosion of alternative film formats; the most obvious of which is short form.

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Phil Good